SendWo

What is SendWo?

SendWo is a WhatsApp marketing platform built on the official WhatsApp Business API, offering bulk broadcast campaigns, AI chatbots, a shared live-chat inbox, and e-commerce integrations. Its positioning in the marketing-broadcasting category is unusually cost-led: it advertises a free-forever plan and claims zero markup on Meta's WhatsApp API conversation pricing, meaning businesses pay Meta's rates directly rather than inflated per-conversation fees. The company describes itself as a Meta Business Partner operating the official API, and supports WhatsApp Coexistence — connecting an existing WhatsApp Business App number to the API without abandoning the app. Beyond WhatsApp it extends to Instagram, Facebook Messenger, Telegram, and website chat. It fits small and mid-sized businesses — particularly e-commerce sellers and service businesses — that want compliant WhatsApp broadcasting and chatbot automation while keeping software costs low.

Key capabilities

• Broadcast campaigns — template-based bulk messaging with audience segmentation, media, buttons, carousels, and campaign analytics.
• AI chatbots — automated replies, FAQ handling, lead qualification, and appointment booking flows.
• Shared team inbox — live chat with conversation history and agent assignment for multi-agent support.
• Forms and flows — lead capture forms, surveys, and structured customer journeys inside WhatsApp.
• E-commerce integrations — Shopify and WooCommerce connections for cart recovery and order workflows, plus Zapier, Google Sheets, and payment links.
• WhatsApp Coexistence — connect an existing WhatsApp Business App number to the API so app and platform work side by side.

Who SendWo fits best

SendWo fits budget-conscious small businesses and e-commerce sellers who want official-API broadcasting without a heavy platform subscription. The zero-markup conversation pricing matters most for high-volume senders, where per-message markups on other platforms compound quickly.

It also suits businesses moving up from the WhatsApp Business App: the Coexistence option and free entry plan lower the traditional barriers of switching to the API, letting a team test broadcasts and chatbots before committing spend. Sectors it targets include e-commerce, education, healthcare, real estate, restaurants, and agencies.

Larger organizations with complex routing, compliance, or CRM-depth requirements may prefer heavier business-automation platforms — compare options in our best WhatsApp broadcast tools roundup or the marketing and broadcasting category.

Limitations to check before committing

• Meta conversation fees still apply — "free software" does not mean free messaging; Meta bills per conversation on the official API regardless of platform.
• Free plan boundaries — the free-forever tier is positioned for learning and testing; confirm which features and volumes require paid plans with dedicated support.
• Verification prerequisites — advanced features such as WhatsApp Flows and higher sending limits depend on Meta business verification, which takes setup effort.
• Younger platform — less enterprise track record than long-established BSPs, worth weighing for mission-critical support operations.

How SendWo pricing works

SendWo offers a free-forever plan for getting started, with paid plans adding capacity and dedicated support. Its notable pricing stance is charging no markup on Meta's WhatsApp API conversation rates — you pay Meta's own per-conversation fees directly, plus the software subscription if you upgrade. Total cost therefore tracks your messaging volume and Meta's rates in your market.